Ideopia provides a full suite of services to support your web presence:
- Content management systems
- Copy – whitepapers, enewsletters
- Design – site design, infographics, motion graphics
- Ecommerce sites
- Mini sites and landing pages
- Application development for the web and mobile devices
- Search engine optimization (SEO)
- Search engine marketing (SEM)
Both healthcare and medical devise sites require specialized approaches. A hospital, for instance, must be cognizant of education levels in its community, and the responsiveness required to make sites accessible to the disabled.
Websites developed for medical device manufacturers must accommodate different layers of decision makers, from scientists and doctors to lay people who may approve capital purchases.
That’s why our process of branded web development starts with intensive marketing up front. We identify audiences and their specific information needs. And develop an experience that offers quick access to information, and brings users as close to “the real thing” as possible.
Our web marketing also zooms in on competitors to evaluate their branding, messaging, and the web of social media and content that feeds their sites.
Now we’re ready to design a competitive web site that drives traffic, retains traffic, and inspires return visits.