The Case for Ideopia Medical Marketing

Reichert Technologies

Auto Phoropter Campaign

Research, Strategy, Print Advertising, Landing Page, Email, Social Media, Public Relations, Strategic Planning

Challenge: Reichert introduced a new auto phoropter to the market which had no meaningful advantage vs. the competition. In addition, FDA restrictions prevented us from making specific claims about the product.

Solution: Invent a point of difference incorporating animals into the creative to reinforce key benefits.

Results: Doctors loved the work and requested posters. A landing page was set up to handle these requests.