The Case for Ideopia Medical Marketing

Bell Ophthalmic Technology

Website Redesign

Brand Strategy, Design, Copy, Programming, Email, Blog

Situation: After 8 years, it was time for Bell to update its website. Our goal was to redesign, improve speed and usability.

Challenge: Offer an e-commerce store with more than 300 SKUs, a content management system, and a blog within the budget.

Solution: Costs were contained by using pre-built components, and prioritizing features into successive phases.

Results: Traffic increased 67% and page views increased by 124%. Traffic has spiked every month with the introduction of a monthly e-newsletter and blog.