Shutting Down Germ Dating Sites
Email, Direct Mail, Print, Landing Page, Web Banners, Social Media
Situation: Tonosafe is a disposable plastic cap for tonometers that helps ophthalmologists and optometrists prevent cross-infection when examining the eye.
Challenge: Low awareness of the product and the cross-infection risks associated with the reuse of conventional tonometer tips sterilized with alcohol.
Solution: Dramatize patient safety and physician liability issues, and offer doctors a trial box of caps.
Results: 38% of the target list visited the trial landing site and requested trial tips. More than half of them became on-going customers.