Mercy Health Partners
Healthcare Branding Campaign
Outdoor, Radio, Direct Mail, Print Advertising, Email, Web, Public Relations, Event Coordination
Situation: Although Mercy care facilities were located in more than 20 neighborhoods, awareness of locations was poor.
Challenge: Build brand preference and awareness for Mercy Hospitals.
Solution: Explain to the community at large the size and capability of the MHP system; and reinforce the nearby availability of specialized service through targeted neighborhood advertising.
Results: Enthusiastic acceptance by physicians and the community. Recognized with a Gold Medal from the Aster National Healthcare Awards.